1. Mandatory Disclaimer & Standard Warning :
The Information is only for consumption by the client and such material should not be redistributed.
Investment in securities market are subject to market risks. Read all the related documents carefully before investing.
Registration granted by SEBI, membership of BSE and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.
2. Regulatory Status:
Serenity Wealth is a SEBI Registered Investment Advisor (RIA),
- Under the name: Ashish Khetan – Proprietor of Meeraj Advisors
- Registration No: INA000017763
- Registration Type: Individual
- Validity of Registration – 23/03/2023 to Perpetual
- BSE Enlistment Number: 1969
- Registered address: B2103-04, Oberoi Exquisite, Goregaon East, Mumbai, 400063. Contact – 9833706244
- Principal Officer: Ashish Khetan, Mobile: 9833706244, E-mail: connect@serenitywealth.in
- Local SEBI Office Address – SEBI Bhavan II BKC Plot no. C-7, 'G' Block, Bandra Kurla Complex, Bandra(E), Mumbai – 400051, Maharashtra; Tel: 91-22-26449000 / 40459000 Fax: +91-22-26449019-22 / 40459019-22 E-mail: sebi@sebi.gov.in
Disclosure with respect to compliance with Annual compliance audit requirement under Regulation 19(3) of SECURITIES AND EXCHANGE BOARD OF INDIA (INVESTMENT ADVISERS) REGULATIONS, 2013 for last and current financial year are as under:
| Sr. No. | Financial Year | Status |
|---|---|---|
| 1 | 2022 – 23 | Completed (FY 2022–23 Audit Report) |
| 2 | 2023 – 24 | Completed (FY 2023–24 Audit Report) |
| 3 | 2024 – 25 | Completed (FY 2024–25 Audit Report) |
| 4 | 2025 – 26 | Completed (FY 2025–26 Audit Report) |
SEBI validated UPI Id for payments: ashish.meerajadvisors.ia@validkpay
UPI Id can be verified at – SEBI Intermediary Verification Portal
Frequently Asked Questions (FAQs) – UPI Payments & Verification
1. Can I pay my investment advisory fees using UPI?
Yes. You can seamlessly pay your advisory fees using any UPI-enabled payment application (such as BHIM, Google Pay, PhonePe, Paytm, or your official bank mobile app). We support two direct modes:
- UPI Intent: Direct one-click authorization from your mobile banking or payment app.
- UPI Collect Requests: Payment requests initiated by entering your Virtual Payment Address (VPA) / UPI ID.
2. Is there a transaction limit for making advisory payments through UPI?
- Standard Advisory Payments: The standard limit for individual retail UPI transactions is ₹2 Lakh per day per account.
- Capital Market Transactions: For specific capital market requirements (like mutual fund investments or stock trading deposits processed through exchange platforms), the limit goes up to ₹5 Lakh per day per account, subject to individual bank and app restrictions.
3. Are there any hidden merchant fees (MDR) applied to my advisory fee payment?
- For you (the investor): No. UPI payments made by clients/investors remain entirely free of charge.
- The new regulatory context: While the National Payments Corporation of India (NPCI) has implemented a tiered Merchant Discount Rate (MDR) of 0.4% for specific merchant transactions exceeding ₹2,000, these operational costs are strictly business-to-business and will not be passed on to you. You will only be charged the exact amount stated on your advisory invoice.
4. How can I verify that I am paying a genuine SEBI-Registered Investment Adviser?
To protect investors from rampant stock market scams, SEBI, in collaboration with the NPCI, has introduced a verified UPI framework:
- Verified Handle (@valid): Authenticated SEBI-registered intermediaries possess verified UPI handles ending with @valid.
- Adviser Identification Structure: SEBI Registered Investment Advisers are formally identified via the
xxx.ia@valid.yyystructure. Always double-check our official UPI ID displayed on our invoice or payment page before authorizing funds.
5. Can Non-Resident Indians (NRIs) use UPI to pay advisory fees?
Yes. The NPCI allows NRIs residing in select international jurisdictions to link their accounts directly to UPI:
- Supported Jurisdictions: NRIs residing in select international jurisdictions (including the US, UK, UAE, Canada, Australia, and Singapore) can link their NRE/NRO accounts directly to UPI platforms using international mobile numbers.
- Account Mapping: Please ensure your NRE/NRO bank account is fully mapped within our client record system before initiating a payment.
6. What should I do if my transaction fails but money is deducted from my account?
- Instant Reversals: In most cases, UPI system glitches result in an automated reversal, and money is credited back to your account within minutes.
- Tracking via UTR: Every single UPI transaction generates a unique 12-digit Unique Transaction Reference (UTR) or UPI Reference Number.
- Action: If the funds are not restored within 24 hours, please share your 12-digit UTR with our support team at connect@serenitywealth.in so we can cross-verify the payment status with our banking partners.
7. Essential UPI Safety Rules for Investors
- Never enter your UPI PIN to receive funds: A UPI PIN is only required to debit money from your account. If you receive a request claiming to credit a fee refund or reward that asks for your PIN, reject it immediately.
- Check the Beneficiary Name: Before typing your secure PIN, verify the verified merchant name displayed by your UPI app to ensure it exactly matches our firm's official entity name.
- Keep your app updated: Ensure you are using the official version of your UPI app downloaded directly from the Google Play Store or Apple App Store.
3. Investor Charter:
In order to facilitate investor awareness about various activities which an investor deals with while availing the services provided by investment advisers, SEBI has developed an Investor Charter for Investment Advisors. This Charter is a brief document containing details of the service provided to investors, their rights, dos and don'ts, responsibilities, investor grievance handling mechanism and timelines thereof, etc.
4. Disclosure Document:
The purpose of this document is to provide essential information about the Investment Advisory Services in a manner to assist and enable the prospective client in making an informed decision for engaging with Serenity Wealth to seek advice for their portfolio.
5. Complaint Data for Investment Advisory Services:
In order to enhance transparency in grievance redressal, Registered Investment Advisers are expected to disclose the details of investor complaints by 7th of the succeeding month. You can lodge complaints and grievances by writing to this email ID – connect@serenitywealth.in.
If you are not satisfied, you can lodge your complaint using SEBI SCORES or Online Dispute Resolution:
- SEBI SCORES (SEBI Complaints Redress System) Website: SEBI SCORES Portal
- SEBI ODR: smartodr.in
- Google Play: SEBI SCORES App
- Apple Store: SEBI SCORES iOS App
6. Investor Grievance Policy:
Link: Investor Grievance Policy.pdf
Grievance Redressal Process for Persons with Disabilities
We believe that Investor service is a vital element for sustained business growth and we want to ensure that our Investors receive exemplary service across different touch points. Prompt and efficient service is essential for retaining existing relationships and therefore Investor satisfaction becomes critical to us, especially since we follow the Direct-to Investor model. Investor queries and complaints constitute an important voice of Investor, and this policy details grievance handling through a structured grievance redressal framework. Grievance redressal is supported by a review mechanism, to minimize the recurrence of similar issues in future
The Grievance Redressal policy follows the following principles:
- Investors will be treated fairly at all times
- Complaints raised by Investors will be dealt with courtesy and in a timely manner
- Queries and Complaints will be treated efficiently and fairly.
The Investment advisor and employees work in good faith and without prejudice, towards the interests of the Investors.
The Investment Advisor has a dedicated Client Servicing Team which is responsible for timely and prompt communication with our clients, while having an open attitude towards service recovery, and providing alternate solutions to investors, thus ensuring healthy relationships with our clients. The Client Servicing Team is headed by Ashish Khetan: connect@serenitywealth.in.
Grievance Redressal Mechanism:
Client's queries / complaints may arise due to lack of understanding or a deficiency of service experienced by clients. Deficiency of service may include lack of explanation, clarifications, understanding which escalates into shortfalls in the expected delivery standards, either due to inadequacy of facilities available or through the attitude of staff towards client.
- Clients can seek clarification to their query and are further entitled to make a complaint in writing, orally or telephonically. An email may be sent to the Client Servicing Team. Alternatively, the Investor may call on: +91 9833706244 or write to connect@serenitywealth.in.
- A letter may also be written with their query/complaint and posted at the below mentioned address: Serenity Wealth, B2103-04, Oberoi Exquisite, Goregaon East, Mumbai 400063.
- Clients can write to the Investment Manager at connect@serenitywealth.in if the Investor does not receive a response within 10 business days of writing to the Client Servicing Team. The client can expect a reply within 10 business days of approaching the Investment Advisor.
- In case you are not satisfied with our response you can lodge your grievance with SEBI https://scores.sebi.gov.in/ or you may also write to any of the offices of SEBI. For any queries, feedback, or assistance, please contact SEBI office on toll free Helpline at 1800 22 7575/1800 266 7575.
- ODR Portal could be accessed, if unsatisfied with the response. Your attention is drawn to the SEBI circular no. SEBI/HO/OIAE/OIAE_IAD-1/P/CIR/2023/131 dated July 31, 2023, on “Online Resolution of Disputes in the Indian Securities Market”.
- A common Online Dispute Resolution Portal (“ODR Portal”) which harnesses conciliation and online arbitration for resolution of disputes arising in the Indian Securities Market has been established: https://smartodr.in.
Ashish Khetan · +91 9833706244 · connect@serenitywealth.in
Data for the month ending – August 31st, 2026:
| Sr. No. | Received From | Pending at the end of last month | Received | Resolved* | Total Pending** | Pending Complaints > 3 months | Average Resolution time*** (in days) |
|---|---|---|---|---|---|---|---|
| 1 | Directly from Investors | NIL | NIL | NIL | NIL | NIL | – |
| 2 | SEBI (Scores) | NIL | NIL | NIL | NIL | NIL | – |
| 3 | Other Sources (if any) | NIL | NIL | NIL | NIL | NIL | – |
| Grand Total | NIL | NIL | NIL | NIL | NIL | – |
*** Average Resolution time is the sum total of time taken to resolve each complaint in days, in the current month divided by total number of complaints resolved in the current month.
Trend of Monthly Disposal of Complaints:
| Sr.No. | Month | Carried forward from previous month | Received | Resolved* | Pending** |
|---|
*Inclusive of complaints of previous months resolved in the current month.
**Inclusive of complaints pending as on the last day of the month.
Trend of Annual Disposal of Complaints:
| Sr. No. | Year | Carried forward from previous year | Received | Resolved** | Pending## |
|---|
**Inclusive of complaints of previous years resolved in the current year.
##Inclusive of complaints pending as on the last day of the year.
*Inclusive of complaints of previous months resolved in the current month.
**Inclusive of complaints pending as on the last day of the month.
***Inclusive of complaints of previous years resolved in the current year.
****Inclusive of complaints pending as on the last day of the year.