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Founder Perspective

Strategic insights and thought leadership from Ashish Khetan on
wealth management and the industry trends.

Founder PerspectiveBy Ashish Khetan
Is your wealth advisor truly aligned?
Why aligning advisor and client interests is fundamental to building lasting wealth and trust.
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Founder PerspectiveBy Ashish Khetan
The Wealth Management Pyramid
End-to-end or horses-for-courses? A framework for selecting the right wealth manager across advice, MIS, and execution.
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Founder PerspectiveBy Ashish Khetan
June 15, 2026
The business of selecting fund houses & fund managers
If your advisor must do justice to the business of selecting fund houses & fund managers, they cannot be in the business of fund management.
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Founder PerspectiveBy Ashish Khetan
March 28, 2026
Founders: each one's painting their own painting
A note on Neil Mehta, aligned long-term capital, and why investing should cut through strategy narratives back to businesses and founders.
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Founder PerspectiveBy Ashish Khetan
February 5, 2026
Beyond Narratives
Am I contemplating exiting my business? A reflection on staying the course through market turbulence.
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Founder PerspectiveBy Ashish Khetan
December 11, 2025
The Long & Short of Hedge Funds
A practical guide to hedge-fund jargon, long-short strategies, net and gross exposure, and the role of SIFs and AIFs.
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Founder PerspectiveBy Ashish Khetan
December 7, 2025
Aequitas, DFA and the Case for Clarity
A five-part note on contrarian managers, global diversification, distributors, and why strategic decisions need fee-only advice.
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Founder PerspectiveBy Ashish Khetan
October 22, 2025
A Viral Video and Our Take on It
A note on US-market fears, the fiat system, recency bias, diversification, and how investors should build resilience instead of reacting to noise.
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Founder PerspectiveBy Ashish Khetan
September 16, 2024
Interest Rates Are Going Down
A note of caution on long-duration debt themes, capital gains in bond funds, and what investors should really watch across cycles.
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Founder PerspectiveBy Ashish Khetan
August 14, 2024
Equity Markets - Where We Are, Where We Could Be
A grounded view on valuations, equity risk, market behavior, and the one question investors should be asking right now.
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Founder PerspectiveBy Ashish Khetan
February 13, 2024
Factor Investing
An overview of factor investing, rolling-return analysis, and why it deserves a defined allocation within equity portfolios.
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Founder PerspectiveBy Ashish Khetan
December 28, 2023
What-if Planning - A Much Ignored Topic!
Why risk management for life events, access, nominees, and succession should be a central part of serious wealth planning.
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Founder Perspective

Is your wealth advisor truly aligned?

The Wealth Management Pyramid

The business of selecting fund houses & fund managers

Founders: each one's painting their own painting

Beyond Narratives

The Long & Short of Hedge Funds

Aequitas, DFA and the Case for Clarity

A Viral Video and Our Take on It

Interest Rates Are Going Down

Equity Markets - Where We Are, Where We Could Be

Factor Investing

What-if Planning - A Much Ignored Topic!